The integration of the ‘Auro 11.1 by Barco’ decoder is a logical next step, as it enables cinema exhibitors to engage their audiences with true immersive 3D sound as well. In India alone, more than 2,000 screens have been equipped with Qube Cinema’s digital cinema systems. Waterston says, “The durability offered by Amazon S3 enables us to provide solid guarantees to our customers who are relying on us to store their high-value content.With its IMBs, Qube Cinema provides the perfect solution for theater owners and cinema exhibitors looking for a seamless integration across all platforms – from 2K to 4K high frame rate (HFR). This has turned out to be a perfect solution for theatrical content that sees a lot of use around its release and then is rarely sent again,” Waterston says.Īrchival digital movie content on Amazon S3 Glacier and Amazon S3 Glacier Deep Archive is also superior to hard drives or tape to maintain data integrity, as the latter entails a higher degree of risk from damage to physical equipment. “Amazon S3 Lifecycle policies transition content from Amazon S3 Glacier to Amazon S3 Glacier Deep Archive after 45 days, which saves cost and frees us from having to develop and maintain this logic in our services. For each file sent end-to-end electronically, Qube saves about $125 on the physical hard drive and protective packaging in addition to shipping costs. The company currently stores 2.4 PB of files in Amazon S3 Glacier Deep Archive and 107 TB in Amazon S3 Glacier. Then, the film is transitioned to Amazon S3 Glacier for archival. With Amazon S3 Glacier and Amazon S3 Glacier Deep Archive, Qube saves 80 percent in storage costs. This covers the initial delivery period and ensures content is readily available if it needs to be resent or sent to new locations added later in a movie’s release cycle. These services offer fast file retrieval options for efficient access to current movies or those archived in years past.Īfter a movie is uploaded to Qube Wire, it stays in Amazon S3 for 45 days. To keep costs down while satisfying long-term storage needs, Qube is using Amazon Simple Storage Service (Amazon S3) Glacier and Amazon S3 Glacier Deep Archive. Considering that most movies are archived for dozens of years, if not forever, the industry has immense storage requirements. Movies are large digital assets with average file sizes of around 150 GB. Qube benefits from a substantial decrease in cost for storing and archiving films on AWS. Saving the Environment While Preserving Film Quality This has been invaluable to our customers as they take advantage of increasingly shorter delivery timelines,” Waterston says. “By connecting theaters to AWS, we can deliver movie files directly to customers globally and avoid regional shipping hubs or hops. But with Qube Wire, movies can ship direct from distributors to theaters in as little as 12 hours. Planning deliveries is also more challenging when dealing with various shipping intermediaries and their unpredictable schedules. Hard drive delivery takes an average of two days, often longer with multiple stops needed to reach theaters in smaller markets. After achieving dominance in the Indian industry, Qube expanded to Hollywood, where it now serves most major film distributors. The company was the first among its peers to enable global day-and-date capabilities for producers in India, so audiences abroad could enjoy same-day Bollywood releases. “Using AWS has made global day-and-date releases a lot more affordable with a lot less infrastructure,” says Mark Waterston, senior vice president at Qube Wire.īased in India, Qube has its roots in the domestic film industry. This has succeeded in combatting piracy as movies are legitimately available in foreign markets at the same time as Hollywood, thus reducing the incentive and demand for pirated versions online.ĭay-and-date releases previously required physical infrastructure in multiple countries and the involvement of numerous middlemen, including delivery drivers and shipping personnel. In the past five years, day-and-date releases-wherein globally coordinated movie releases occur on the same day-have become a standard for Hollywood studios.
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